Apple Event Recap September 2012

On Wednesday, September 2012 Apple had an event where they announced numerous new products. The highlight of the event was the iPhone 5. In this blog post I will recap what was announced and share my thoughts.


When you think about your iPhone, it’s probably the object that you use most in your life. It’s the product that you have with you all the time. With this unique relationship that people have with their iPhone, we take changing it really seriously. We don’t just want to make a new phone. We want to make a much better phone.
— Jonathan Ive, Apple Senior VP of Design

One of the reasons that I love Apple products is that they are designed by people who use the products they build everyday. Apple has improved every aspect of the iPhone 5 compared to previous versions.

Some of the improvments include:

  • 4 inch retina display
  • Ultrafast wireless including LTE
  • New A6 processor which is faster and more energy efficient
  • Improved cameras
  • Improved audio systems (microphones & speakers)
  • Thinner and lighter
  • New connector called Lightning
  • Higher build quality

The iPhone 5 will be available on Friday, September 21st. Pre-orders sold out within an hour. The best way to get an iPhone 5 without waiting weeks for it to ship would be to head to your nearest Apple Retail Store the morning of September 21st.

In the United States the iPhone will be available on AT&T, Verizon, and Sprint along with some smaller regional carriers.

With a 2 Year contract the iPhone will be priced as following:

iPhone 5 >> 64GB >> $399
iPhone 5 >> 32GB >> $299
iPhone 5 >> 16GB >> $199
iPhone 4S >> 16GB >> $99
iPhone 4 >> 8GB >> FREE

If you don't currently own an iPhone and are looking to purchase one get the iPhone 5. Don't bother trying to save a minimal amount of money by getting the iPhone 4 or iPhone 4S as the majority of the cost of a cell phone is not in the upfront cost but in the cost of the 2 Year contract. Don't be penny wise and pound foolish.

I believe that anyone that has an iPhone 3G, iPhone 3GS, or iPhone 4 would benefit from upgrading to the iPhone 5. If you currently have an iPhone 4S I would encourage you to wait an additional year for the iPhone 5S.

iOS 6

iOS 6 is the sixth major version of the software that runs your iPhone, iPad, and iPod Touch. It is a free upgrade and will be release on Wednesday, September 19th.

iOS 6 is compatible with iPhone 3GS, iPhone 4, iPhone 4S, iPad 2, the new iPad, and iPod Touch (4th Generation).

To learn more about iOS check out Apple's website


Apple will update the look and feel of the iTunes Store, App Store, and iBooks Store on Wednesday, September 19th. It will be easier to search and discover new content.

iTunes 11 for Mac & PC will be available in late October. The new iTunes will feature easier navigation, a cleaner interface, and a new mini player.


Apple typically announces new iPods each fall. In 2011, Apple largely left the iPod lineup unchanged from the year before. This year Apple made some big changes to the iPod lineup.

iPod Nano (7th Generation)

The iPod Nano has seen many different designs over the years. This year's design features:

  • 2.5 inch Multi-touch screen
  • Home button
  • FM tuner with live pause
  • Video
  • Pedometer and Nike+ integration
  • Bluetooth for connecting to speakers
  • New Lightning Connector
  • Longest battery life of any Nano

The iPod Nano comes in seven different colors and will cost $149 for 16GB of storage.

These will be great gifts for the music lover who wants something that they can use while walking or jogging. The battery life is fantastic and the interface will be easier to use than the previous generation with the super small touch screen.

iPod Touch (5th Generation)

The iPod Touch has always been an "iPhone without the phone". It's been two years since the last major update to the iPod Touch. This fall Apple showed some love towards the iPod Touch and is giving it a massive upgrade.

Some of the feature include:

  • Lighter and thinner (6.1mm thin and 88 grams)
  • 4 inch retina display (same as iPhone 5)
  • A5 processor (same processor as iPhone 4S and iPad 2)
  • 5MP iSight Camera (similar to new iPad camera and somewhere between iPhone 4 and iPhone 4S camera)
  • iPod Touch Loop (color coordinated wrist strap)
  • 1080P video recording
  • FaceTime HD Camera
  • Improved wireless capabilities

The iPod Touch 5th Generation will come in six different colors. The iPod 4th Generation remains in the lineup.

iPod Touch (5th) >> 64GB >> $399
iPod Touch (5th) >> 32GB >> $299
iPod Touch (4th) >> 32GB >> $249
iPod Touch (4th) >> 16GB >> $199

I spend alot of time working with middle school and high school teens at church and I can confirm that teens love the iPod Touch. It gives them the ability to watch videos, surf the web, check Facebook, play games, and listen to music (what teen doesn't like listening to music?).

The iPod Touch 4th Generation is two year old technology and I would encourage buying an iPod Touch to pay the extra money for the iPod 5th Generation. It appears to be a much better product for a bit more money.

iPod Shuffles

The iPod Shuffle in my opinion reached it's optimal design back in 2006. Apple experimented with an even smaller design that had no buttons and that was a failed experiement so in the fall of 2010 they went back to a very similar design as the one they came out with in 2006.

This fall they are just changing the colors available to match the colors that the iPod Touch and Nanos come in.

You can pick up an iPod Shuffle for $49. That will get you 2GB of storage and a set of Apple Earphones. Considering that Apple Earphones are $29 by themselves I always encouraged people to just buy a Shuffle for the extra $20. Just something to think about.

Note: The iPod Shuffle comes with the older Apple Earphones not the new Apple EarPods.


Apple spent three years designing the EarPods. The early reviews are saying that they are an improvement upon the Apple Earphones that have come with iPhones and iPods in the past.

They will come with the iPhone 5, iPod Touch 5th Generation, and iPod Nano. You can also pick up a pair for $29.

(Product) RED

The new iPod Touch, Shuffle, and Nano come in (Product) RED. $50 million from Apple products has been donated to (Product) RED to fight Aids. To learn more check out Apple's website.