Did you know that Apple allows advertisers to track your activity to serve up targeted ads to you. This tracking does not give potential advertisers any personal information so they can't identify who you are, but it does allow them to serve up an ad for car insurance if you have been looking at a bunch of car sites lately.
Here is what Apple has to say about Ad Tracking:
You can easily limit ad tracking by following the steps below. This will not stop you from seeing ads on the iPad. It will simply stop targeted ads from being displayed.
Tap on Settings
Tap on General
Tap on About
Tap on Advertising
To Limit Ad Tracking you need to make sure that the toggle is in the ON position like it is in the image below.