Apple Event Recap September 2013

On Tuesday, September 10, 2013 Apple had an event where they made several announcements. The highlight of the event was the iPhone 5C and iPhone 5S. In this blog post I will recap what was announced and share my thoughts.


iOS 7

iOS 7 is a signficant change to the software that runs our iPhones and iPads. Apple has not only changed the look and feel, but also redesigned the way many things work to make the experience of using our devices even better!

Some of the changes include:

  • All new Control Center
  • Multi-tasking for all apps
  • AirDrop (device to device sharing)
  • Automatic updates for apps
  • Activation Lock
  • Improvements to Siri
  • Redesigned apps (Mail, Calendar, Photos, Safari, and more)
  • Redesigned look and feel of most aspects of the software

iOS 7 will be compatible with:

  • iPhone 4
  • iPhone 4S
  • iPHone 5
  • iPad 2
  • iPad 3
  • iPad 4
  • iPad mini

iOS 7 will be available on September 18th and can be downloaded for free.


iTunes Radio

iTunes radio is free streaming radio with the best selection of music. It builds and brings together stations you will love from day one. And the more you listen, the more personalized your stations become. It’s radio re-imagined.

Apple will release iTunes Radio on September 18th alongside iOS 7. It is very similar to Pandora. It is built into the Music app on your iPhone and iPad. You can create your own station, customize the station, or listen to over 300 DJ-curated stations.

iTunes Radio will play the occasional ad unless you pay for iTunes Match.


iPhone 5C

We believe the iPhone is an experience, an experience that is defined by hardware and software working harmoniously together. We continue to refine that experience dramatically blurring the boundaries between the two, making it more powerful, more intuitive, and ultimately more useful. iPhone 5C is beautifully, unapologetically plastic.
— Jonathan Ive, Apple Senior VP of Design

The iPhone 5C features a 4-inch Retina display, A6 chip, and an 8-megapixel iSight camera (the iPhone 5C is basically the same as the iPhone 5), as well as an improved FaceTime HD camera on the front. Unlike the iPhone 5 that came before it, it is made of a single piece of polycarbonate and will be available in 5 colors (white, pink, yellow, blue, and green).

The iPhone 5C will be available to preorder on Friday, September 13th. Pre-orders typically have sold out quickly in previous years. If you pre-order the phones will be delivered on September 20th. You could also head to your nearest Apple Retail Store or carrier store (AT&T, Sprint, T-Mobile, or Verizon) the morning of September 20th.

With a 2 Year contract the iPhone 5C will be priced as following:

  • iPhone 5C >> 64GB >> $299
  • iPhone 5C >> 32GB >> $199
  • iPhone 5C >> 16GB >> $99

Unlocked for use on GSM based networks (AT&T and T-Mobile) the iPhone 5C will be priced as following:

  • iPhone 5C >> 32GB >> $649
  • iPhone 5C >> 16GB >> $549

I think the iPhone 5 was a substanial upgrade over the iPhone 4S and iPhone 4. The iPhone 5C is essentially an iPhone 5 in a colorful plastic shell for a little less money.


iPhone 5S

iPhone 5S is our most refined iPhone to date. It is meticulously designed, engineered, and crafted. But, it’s the remarkable innovation inside the iPhone 5S that sets a new precedent. It’s not just rampant technology for technology sake. Every single component, every process has been considered and measured to make sure that it’s truly useful and that it actually enhances the user experience.
— Jonathan Ive, Apple Senior VP of Design

Some of the improvments include:

  • New A7 processor which is faster and more energy efficient
  • M7 Coprocessor
  • Improved cameras
  • TouchID (fingerprint sensor built into Home Button)

The new features of the iPhone 5S are designed to make the iPhone faster (A7 processor), easier to use (TouchID), and a better camera.

I am very excited about the improved camera. Most people these days use their smartphone as their primary camera and any improvement in the iPhones camera technology means better photos for millions of people.

I think that TouchID will make life easier as you no longer have to type in a 4 digit passcode to unlock your device or type in your Apple password when downloading apps, songs, movies, and ebooks.

The M7 Coprocessor knows when you’re walking, running, or even driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot.

The iPhone 5S will come in three diffrent colors: silver, gold, or space gray.

The iPhone 5 will be available on Friday, September 20th. Pre-orders are not available for the iPhone 5S through Apple. The best way to get an iPhone 5S would be to head to your nearest Apple Retail Store or carrier store (AT&T, Spring, T-Mobile, or Verizon) the morning of September 20th

With a 2 Year contract the iPhone will be priced as following:

  • iPhone 5S >> 64GB >> $399
  • iPhone 5S >> 32GB >> $299
  • iPhone 5S >> 16GB >> $199

Unlocked for use on GSM based networks (AT&T and T-Mobile) the iPhone 5S will be priced as following:

  • iPhone 5S >> 64GB >> $849
  • iPhone 5S >> 32GB >> $749
  • iPhone 5S >> 16GB >> $649

I will be purchasing an unlocked iPhone 5S with T-Mobile on September 20th. I think the extra $100 compared to the iPhone 5C is worth the improved camera, TouchID, and faster speed. I will be giving Britta my iPhone 4S. Now, I just have to decide what color to get...

VOTE ON WHAT COLOR MIKE SHOULD BUY!

iphone5s colors.png

Other Announcements

Apple announced that those who purchase a brand new iOS 7 device will now receive the following apps for free:

  • iPhoto
  • iMovie
  • Pages
  • Numbers
  • Keynote

This is a value of $40.


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